I'll tell you why! Self respect! You're doing the Sourtoe so that when you go back to your hometown, be it in Europe, North America, anywhere in the World, people look at you in awe. You'll hear their whispered voices ," See that person over there, that person drank the Sourtoe Cocktail."

Parents will use you as an example for their children. They'll say," Timmy, if you work hard enough and strive to achieve in life. Then maybe, just maybe, one day you will drink a Sourtoe Cocktail like your Aunt Wilma and your Uncle Randal."

Not only do you recieve self respect, the respect of peers, loved ones, and drinking buddies. But you also get an official Sourtoe certificate that attests to your achievement.